Boosting fragrance sector engagement across the
Asia-Pacific (APAC) region
Asia has a unique fragrance profile, and unique needs and solutions. IFRA is engaged across the APAC region to promote the safe and sustainable use of fragrances
ACHIEVEMENTS AND PRIORITIES IN THE APAC REGION
Strengthening partnerships, advancing safety and sustainability across Asia-Pacific
Caroline Li, IFRA Regional Director for Asia-Pacific, highlights a year of strong progress driven by collaboration, capacity-building and dialogue. In 2025, IFRA deepened engagement with national and partner associations across the region, including high-profile participation at the CAFSE annual meeting in China.
A major milestone was the successful fragrance risk assessment workshop held in Seoul with regional partners, strengthening technical understanding of fragrance safety.
Sustainability also saw a breakthrough, with eight Chinese domestic companies joining the IFRA–IOFI Sustainability Charter following targeted outreach and workshops.
Regulatory advocacy continued with cosmetic associations across Asia, alongside expanded open dialogue on ingredient defence with Chinese experts. Li looks ahead to 2026 with a continued focus on partnership, sustainability and science-led engagement across the region.
Perspectives from Asia North (China)
Building momentum through engagement and advocacy in China
Leon Huang, Senior Advisor for Asia North at IFRA, reflects on his first year with the organisation and a period of strong integration and progress in China. In 2025, IFRA reinforced its presence through key engagements, including the Shanghai ESG meeting in May and active participation at the CAFFCI annual meeting in September.
Regulatory advocacy also remained a priority, with targeted initiatives such as the lilial workshop supporting greater flexibility and dialogue following regulatory changes. Looking ahead to 2026, Huang draws on the symbolism of the Year of the Horse, representing diligence and resilience, and expresses optimism for continued collaboration and success in advancing IFRA’s work across the region.