International Fragrance Association International Fragrance Association Annual Report 2025
Jasmine, frangipani, ginger, pandan and star anise on swirls of amber

Chapter 02 · IFRA Regions

Asia Pacific

IFRA works with Members, National Associations and authorities in every region. Our regional teams report on 2025 in Asia Pacific, Europe, India and Latin America.

Two interviews1 min read
Watch the interviewWatched Caroline LiYouTube
  • Caroline LiRegional Director, Asia Pacific

Interview 1 of 2

Achievements and priorities in Asia Pacific

Strengthening partnerships and advancing safety and sustainability across the region

Caroline Li, Regional Director, Asia Pacific at IFRA, highlights a year of strong progress driven by collaboration, capacity-building and dialogue.

In 2025, IFRA deepened its engagement with National Associations and partner associations across the region, including high-profile participation in the CAFFCI annual meeting in China. A major milestone was the fragrance risk assessment workshop held in Seoul with regional partners, which strengthened technical understanding of fragrance safety.

Sustainability also saw a breakthrough, with eight domestic Chinese companies joining the IFRA–IOFI Sustainability Charter after targeted outreach and workshops.

Regulatory advocacy continued with cosmetics associations across Asia, alongside a wider, open dialogue with Chinese experts on ingredient defense. She looks ahead to 2026 with a continued focus on partnership, sustainability and science-led engagement across the region.

Watch the interviewWatched Leon HuangYouTube
  • Leon HuangSenior Advisor, Asia North

Interview 2 of 2

Perspectives from Asia North (China)

Building momentum through engagement and advocacy in China

Leon Huang, Senior Advisor, Asia North at IFRA, reflects on his first year with the organization and a period of strong integration and progress in China. In 2025, IFRA reinforced its presence through key engagements, including the Shanghai ESG meeting in May and active participation in the CAFFCI annual meeting in September.

Regulatory advocacy remained a priority, with targeted initiatives such as the Lilial workshop supporting greater flexibility and dialogue after regulatory changes. Looking ahead to 2026, he draws on the symbolism of the Year of the Horse, which stands for diligence and resilience, and expresses optimism for continued collaboration across the region.

Up next · Chapter 02

Europe

Four interviews, starting with ‘EU Chemicals Omnibus VI’.

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