- Caroline LiRegional Director, Asia Pacific
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Achievements and priorities in Asia Pacific
Strengthening partnerships and advancing safety and sustainability across the region
Caroline Li, Regional Director, Asia Pacific at IFRA, highlights a year of strong progress driven by collaboration, capacity-building and dialogue.
In 2025, IFRA deepened its engagement with National Associations and partner associations across the region, including high-profile participation in the CAFFCI annual meeting in China. A major milestone was the fragrance risk assessment workshop held in Seoul with regional partners, which strengthened technical understanding of fragrance safety.
Sustainability also saw a breakthrough, with eight domestic Chinese companies joining the IFRA–IOFI Sustainability Charter after targeted outreach and workshops.
Regulatory advocacy continued with cosmetics associations across Asia, alongside a wider, open dialogue with Chinese experts on ingredient defense. She looks ahead to 2026 with a continued focus on partnership, sustainability and science-led engagement across the region.

