Coordinating fragrance advocacy in
Latin America
The LATAM region is one of the International Fragrance Association's most important regions, with specific local challenges and opportunities.
The LATAM region is one of the International Fragrance Association's most important regions, with specific local challenges and opportunities.
Eduardo Valle, Senior Regional Manager for Latin America at IFRA, reflects on a year marked by strong regional and local engagement.
In 2025, IFRA delivered roadshows in Brazil and Mexico with national associations ABIFRA and ANFPA, strengthening dialogue with industry and government stakeholders. The successful IFRA LATAM Week in Santiago de Chile addressed key issues including chemical inventories, biodiversity and the Nagoya Protocol.
IFRA also expanded its outreach through webinars, workshops and closer collaboration with regional partners such as CASIC. Looking ahead to 2026, priorities include ingredient defence as new restrictions emerge, trade developments linked to the Mercosur–EU agreement, and expanded capacity-building initiatives, including the next IFRA LATAM Week in June 2025.