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Promoting workable legislation in IFRA's
Europe region
The modern fragrance industry was born in Europe, and fragrance is at the heart of the region's cultural heritage. 2024 saw IFRA continue to build on past advocacy activities in order to engage with the new EU mandate.
IFRA advocacy activities in Europe
IFRA's 2024 Advocacy Achievements and Key Legislative Priorities for 2025
In 2024, IFRA focused on revising the Detergent Regulation, advocating for proportionate provisions for fragrance ingredients, particularly on biodegradability, already regulated under REACH. Looking to 2025, the regulation is expected to be finalized alongside major EU legislative developments, including a revised REACH and a new Circular Economy Package with updates on Ecodesign for Sustainable Products Regulations.
IFRA will continue engaging with European institutions, partners, and national associations to ensure a comprehensive regulatory framework supporting the fragrance industry’s growth.
The IFRA SHIFT2024 Campaign
A SHIFT to better regulation in Europe
Launched in May 2024, IFRA’s SHIFT campaign outlines five policy recommendations for Europe’s next legislative term: stimulate innovation while preserving cultural heritage, harness success, involve the value chain, follow science, and tune to consumer needs.
With the European Commission’s new work program set for 2025, IFRA urges the adoption of the UNB Declaration for a European Industrial Deal to boost competitiveness, drive innovation, and support sustainable fragrance practices. Learn more at SHIFT2024.
Safe and Sustainable by Design
IFRA SSbD Case-study on methyl salicylate
This video is taken from the IFRA Global Fragrance Summit 2024.
Safe and Sustainable by Design (SSbD) is a key priority of the EU’s Chemical Strategy for Sustainability, aiming to combine safety and sustainability in chemical design, preventing risks at the outset. The SSbD framework, currently in a testing phase until December 2024, evaluates chemicals through hazard, environmental, and sustainability assessments. IFRA tested the framework on methyl salicylate, identifying challenges like data gaps and complexity.
Results were shared with the European Commission, alongside recommendations for a sector-specific approach. IFRA will continue engaging to ensure a framework that fosters innovation and supports the fragrance industry's needs.