Communications

The International Fragrance Association (IFRA) Communications Department led global outreach in 2024, hosting over 10 webinars on topics like emissions and green chemistry, attending events like the World Perfumery Congress, and organizing the successful Global Fragrance Summit 2024in Dubai. 

IFRA also released its second annual video report, updated key materials, and refreshed its website to engage stakeholders effectively. With new leadership and a multi-annual strategy, IFRA is poised to advance its advocacy efforts and strengthen its impact across the fragrance industry.