Working with stakeholders in the fragrance value chain
Communications
IFRA works with stakeholders around the world - up and down the fragrance value chain. Communications supports this vital engagement.
Update from IFRA Global Communications 2025
Strengthening IFRA’s voice, visibility and global reach
Charles de Lusignan, Global Communications Director at IFRA, reflects on a highly active year for communications in 2025.
IFRA strengthened its visibility and relevance across regulation, sustainability, science and global engagement, supported by the launch of a new corporate website in June. Editorial output increased significantly, alongside a growing LinkedIn presence supported by video and project-based content.
Advocacy communications became a key focus, notably around the EU Chemicals Omnibus, through coordinated, evidence-based messaging and international media engagement.
Event communications also played a central role, culminating in the Global Fragrance Summit in Singapore. Looking ahead to 2026, IFRA aims to deepen engagement, sharpen strategic storytelling and further enhance its service to members and stakeholders.
Practical developments in IFRA Communications 2025
Improving access, coordination and member support
Marta Varela, Communications and Events Manager at IFRA, outlines a year focused on practical delivery and service to members. In 2025, priorities included improving access to information, increasing transparency and strengthening collaboration with national associations and partners. Key activities ranged from organising and delivering IFRA webinars to supporting the launch and content development of the new IFRA website. Marta also coordinated the production and multilingual rollout of the third IFRA–IOFI Sustainability Report and supported new signatories to the Sustainability Charter. Further work included coordinating member and stakeholder meetings, supporting internal communications, and managing sponsor relations for the Global Fragrance Summit 2025, helping translate IFRA’s strategy into tangible outcomes.
