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Chapter 04 · Communications

Communications

How IFRA told its story in 2025, and how it served Members and stakeholders.

Two interviews1 min read

Watch the interviewWatched Charles de LusignanYouTube

Charles de LusignanGlobal Communications Director

Interview 1 of 2

Update from IFRA Global Communications

Strengthening IFRA’s voice, visibility and global reach

Charles de Lusignan, Global Communications Director at IFRA, reflects on a highly active year for communications. In 2025, IFRA strengthened its visibility and relevance across regulation, sustainability, science and global engagement, supported by the launch of a new corporate website in June.

Editorial output increased significantly, alongside a growing LinkedIn presence built on video and project-based content. Advocacy communications became a key focus, notably around the EU Chemicals Omnibus, through coordinated, evidence-based messaging and international media engagement. Event communications also played a central role, culminating in the Global Fragrance Summit in Singapore.

In 2026, IFRA aims to deepen engagement, sharpen its strategic storytelling and further improve its service to Members and stakeholders.

Watch the interviewWatched Marta VarelaYouTube

Marta VarelaCommunications and Events Manager

Interview 2 of 2

Practical developments in IFRA Communications

Improving access, coordination and Member support

Marta Varela, Communications and Events Manager at IFRA, outlines a year focused on practical delivery and service to Members. In 2025, priorities included improving access to information, increasing transparency and strengthening collaboration with National Associations and partners.

Her work ranged from organizing IFRA webinars to supporting the launch and content of the new IFRA website. She also coordinated the production and multilingual rollout of the third IFRA–IOFI Sustainability Report and supported new signatories to the Sustainability Charter.

Further work included coordinating Member and stakeholder meetings, supporting internal communications and managing sponsor relations for the Global Fragrance Summit 2025, helping turn IFRA’s strategy into tangible outcomes.

Next chapter · 05

Sustainability

From the IFRA–IOFI Sustainability Charter to the first data on the industry’s move away from fossil-based feedstocks.

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